Laying the Foundation of 5GW

As Curtis mentioned in an article on Phatic Communion (Which I am glad he is getting back to)

I suppose, there’s only so much that can be said about a dream until you realize that the dream needs to be fleshed out. Then comes the hard part: of actually operationalizing the thing, making it actionable, etc.

Indeed, it is a hell of a lot easier to imagine a football game plan than to lace-up the cleats, strap on the pads, hike the ball and execute it. 5GW is no different and in fact it may be that until somebody actually attempts a serious 5GW campaign and comes back to tell the tale, the scope of what is required and the planning necessary may not truly be understood.

With that rather daunting fact firmly in mind I am going to attempt to lay the foundation for 5GW organization. The first article in the series will be labeled ‘Part 1’ and I have no idea how many parts will be required, only that I attempt to approach it in bite-sized chunks that when taken together will act as a framework for what a 5GW organization will look like, how it will organize itself, and how it will plan its operations.