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From Wikipedia:
Culture jamming is the act of transforming mass media to produce commentary about itself, using the original medium’s communication method. It is a form of public activism which is generally in opposition to commercialism, and the vectors of corporate image. The aim of culture jamming is to create a contrast between corporate or mass media images and the realities or perceived negative side of the corporation or media. This is done symbolically, with the “detournement” of pop iconography.
It is based on the idea that advertising is little more than propaganda for established interests, and that there is a lack of an available means for alternative expression in industrialized nations. Proponents see culture jamming as a resistance movement to the hegemony of popular culture, based on the ideas of “guerrilla communication”.
Any thoughts?
Detournement sounds like “embrace and extend”.
Posted by PurpleSlog on Aug 22, 2007 01:27 AM
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2 Comments
I agree completely. When I was at the Basillica of the National Shrine of the Immaculate Conception this summer, I saw a procession of shrines to the Madonna and Child. One in particular was fascinating, as the hand gestures and eyesight pattern seemed to be identical to Buddhist statues. (My cruddy picture).
I see what you mean from the photo…there is definitely a resemblance.