“Leverage Factors”

I just started reading The Meaning of the 21st Century by James Martin this evening.

What I read on page 10 and then page 11 jumped out at me:

Leverage Factors

In this book, I use the phrase leverage factors to refer to relatively small and politically achievable actions - such as minor changes in rules - that can have powerful results. There are many examples of leverage factors: A tiny catalyst can cause a major chemical reaction, for instance. Antitrust laws have a major effect on the evolution of capitalism’s tendency toward creating monopolies. Injecting a tiny amount of vaccine into our blood can trigger our immune system to produce enough antibodies to make us immune to disease. Most harmful momentum trends have leverage factors that could help us avoid much of the harm.

[…]

We need to separate in our minds the momentum trends and leverage factors from the overwhelming noise of smaller issues. By identifying them we can think about how to make the future better.

A 5GWer when planning a campaign, should look for leverage factors to maximize effects while minimizing costs (effort, money, resources, security/deception/secrecy activity).